We use the information we collect to:

• Operate, maintain, and improve the Site and our services
• Respond to your questions, comments, and requests
• Send transactional emails (order confirmations, password resets)
• Send newsletters or marketing communications, if you have opted in
• Analyze usage trends to improve user experience
• Detect, investigate, and prevent fraudulent transactions and abuse
• Comply with legal obligations

We do not sell your personal information to third parties.

If you are located in the European Economic Area or United Kingdom, our legal bases for processing your personal data are:

• Contract performance – to fulfill orders or services you have requested
• Legitimate interests – to operate and improve our Site, prevent fraud, and communicate with you
• Consent – where you have given us permission (e.g., marketing emails)
• Legal obligation – where processing is required by law

We may share your information with:

• Service providers who assist us in operating the Site (hosting, analytics, email delivery, payment processing). These providers are contractually bound to protect your information and use it only for the services they provide to us.
• Law enforcement or regulators when required by applicable law, court order, or to protect the rights and safety of Dwell44, our users, or the public.
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We will not share your personal information with any third party for their own marketing purposes without your explicit consent.

We use cookies and similar technologies to recognize you, remember your preferences, and analyze how the Site is used. Cookies are small text files stored on your device.

Types of cookies we use:

• Essential cookies – necessary for the Site to function (e.g., session management)
• Analytics cookies – help us understand how visitors interact with the Site (e.g., Google Analytics)
• Preference cookies – remember your settings and preferences
• Marketing cookies – used to deliver relevant advertising (only where consented)

You can control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. Where required by law, we will ask for your consent before placing non-essential cookies.

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we securely delete or anonymize it.

Depending on your location, you may have the following rights regarding your personal information:

• Access – request a copy of the personal data we hold about you
• Correction – request that we correct inaccurate or incomplete data
• Deletion – request that we delete your personal data, subject to certain exceptions
• Objection / restriction – object to or ask us to restrict certain processing activities
• Portability – request your data in a structured, machine-readable format
• Withdraw consent – where processing is based on consent, you may withdraw it at any time
• Opt out of marketing emails – use the unsubscribe link in any marketing email we send

To exercise any of these rights, please contact us using the details in Section 11. We will respond within the timeframe required by applicable law.

If you are a California resident, you have the right to know what personal information we collect, disclose, or sell; the right to request deletion; the right to opt out of the sale or sharing of personal information; and the right not to be discriminated against for exercising these rights.

As noted above, we do not sell personal information. To make a verifiable consumer request or learn more about your California privacy rights, please contact us at the address below.

The Site is not directed to children under the age of 13 (or 16 in the EEA/UK), and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will promptly delete it.

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.